Fat & Happy or just weathering the storm?

Fat & Happy or just weathering the storm?

Prior to the Covid 19 pandemic, there were many customer facing businesses we visited and asked questions like... "How would you like more repeat/loyal customers?" and "What would you change about the way you communicate with your clients?"  In many cases we heard responses like... "During peak season, we couldn't deal with any additional customers" and "We are doing just fine with what we are currently doing on social media." 

Well, as we know, things have dramatically shifted, and many of these same businesses are now closed or severely restricted, and have minimal revenues coming in....

Questions to ask yourself: 

  • During this time, were you able to effectively communicate with your customers? 
  • If not, why?  Maybe you don’t have an email list. 
  • If so, what channels did you use? 
  • Were you able to track the effectiveness of your communication? (open rates, clicks etc.)
  • If you just used social media to communicate, could you have been more effective with additional channels?
  • Could you have been more effective if you had help?

While the answers to the questions above may give you some insight - they are reflection only and do not pave the way forward.  NOW is the time to start developing your strategy for when this ordeal is over and how to better weather the next down turn.   

  • How do you plan to get customers coming back, (it is never too late to start building a list and get the marketing machine working).
  • If you do have a list, how will you measure & improve your effectiveness using analytics, automation, etc. 

This situation has been an eye opening for many business owners, that they need to be proactive with marketing, even when times are good... but for many, the above is just jargon, they may not know where to start, and think they don't have the time or budget to devote to marketing efforts.

Nothing could be further from the truth.  See the link attached to learn why email marketing is the most personal, efficient and cost-effective way to engage with your customers.  And a social guest WiFi solution like Insider WiFi is the simplest and most in-expensive way to grow your customer list and engage with them regularly with automatic email campaigns.   

 

How WiFi saved one business!

How WiFi saved one business!

So how could Social WiFi save a business? We find ourselves in the midst of an unknown pandemic with no clear timeline of when things will return to normal. The uncertainty created by this pandemic has placed the health and survival of many businesses in jeopardy along with that of their employees.

“Restaurant Z”

To protect our clients’ privacy we will refer to them as “Restaurant Z,” a highly successful restaurant that was established in a tourism town in the early 80’s.

As one of the early adopters of Social WiFi, their guests use their Free Guest WiFi by logging in using either e-mail and or social media account information.

At an average of 10 new clients on-boarding daily, Restaurant Z was able to compile a current database of over 10,000 clients in less than three years.

For the complete article – click learn more.

Corona Virus – Confronting an international crisis; will your business survive?

Corona Virus – Confronting an international crisis; will your business survive?

…not if you do not have a contingency plan! Your emergency planning should include building a highly engaged local loyal customer base to market to when you are doing business in a tourist destination like Puerto Vallarta, and the tourists stop showing up. The most important place to start is knowing who your customers truly are. Simply put, we are talking about “Client Data” – who they are, how often they visit, how long they spend in your business and where they live.

Once you know who your customers are, and their patterns, you can save yourself the anxiety of unexpected downturns by laser targeting locals and your most loyal customers using InsiderWiFi.com social hotspot marketing. Our solution will set you apart from your competitors by saving thousands of pesos in marketing expenses with a simple device connected to your existing WiFi connection. When customers login in there is no need to provide a password as they login securely, while supplying your business with their information to enjoy free browsing. That information is “Gold” and the value is incalculable.